Effective Communication, An Essential Foundation Of...

â€Å"Communication is a multidimensional and complex process in which, ideas, thoughts, values, knowledge or feelings are shared and interpreted† (Koutoukidis G, 2013). As a nurse, being able to communicate with our clients is imperative to their wellbeing and to the building of our therapeutic relationship. Effective communication is an essential part of nursing and doing it well can be an art, however it can be learned over time and usually gained from education and experience. Linguistically diverse and elderly patients in an acute setting need assistance in communicating and employing an interpreter to help is usually advantageous. Communication can be arduous and can have obstacles which we may encounter. Effective communication with clients is an essential foundation of effective healthcare (Arnold E, 2016). It demonstrates active listening and assists with information giving. As a nurse, communication skills are integral to ensure the proper care is delivered. Many skills in consultation with the client need to be client focused. Effective communication is an art, however the need for education in communication has been recognised worldwide. (Wikstrom BM, 2011) We must assess our audience in order to decide the best method of communication to ascertain all messages are sent and interpreted correctly. In Mrs. Romano’s case being a non-English speaking client we must find the necessary steps in communicating effectively with her. Communication has been identified to beShow MoreRelatedEssay on Personal and Professional Healthcare Communication1456 Words   |  6 PagesPersonal and Professional Health Care Communication Dorcas Gray HCS/350 October 14, 2013 Tracy D. Andrews Personal and Professional Health Care Communication Communication is a skill learned and developed overtime and is used to convey various information, express emotions, and desires. 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The Turning Point of the American Civil War Battle of Gettysburg or Siege of Vicksburg free essay sample

The American Civil War, also known as the War Between the States, was a brutal onslaught between the Union (the North) and the Confederacy (the South) originating in the fractious issue of slavery. The ruthlessness of this war, mostly fought in the South, lasted from 1861 through 1865, where the Confederacy was ultimately defeated, slavery was abolished, and the extremely difficult process of the reconstruction of the United States and its unity began. There were many battles fought during the American Civil War including the Battle of Fort Sumter, the Battle of Yorktown, and the Battle of Hanover, however, the most known confrontation is the Battle of Gettysburg. The Battle of Gettysburg took place in Pennsylvania from July 1st through July 3rd of 1863. General Robert E. Lee (commanding the Confederate army) concentrated his full strength against Major General George G. Meade’s Army of the Potomac (Union) at the crossroads county seat of Gettysburg. On July 1st, Confederate and Union forces collided at Gettysburg, with General Lee’s intention being to engage the Union army and to destroy it. Initially, the Union defended low ridges to the northwest of town. Unfortunately for the two corps of Union infantry and the Union cavalry division that was defending the region; two large corps of Confederate infantry assaulted them from the north and northwest. This collapsed the hastily developed Union lines of defense and sent the defenders retreating south through the streets of town and to the hills close by. On the second day of battle, July 2nd, most of the Union and Confederate armies had been assembled. Fierce fighting raged this day, figuratively and literally staining the ground crimson with blood. Despite the onslaught of the Confederacy, the Union managed to hold their lines even with the significant losses that they suffered. On July 3rd, the last day of the Battle of Gettysburg, the Union army repulsed the attack with artillery fire, at great losses to the Confederate army. General Lee led his army on a torturous retreat back to Virginia, making the Union the victor of the battle. But was the Battle of Gettysburg really the turning point of the Civil War? All that the Battle of Gettysburg accomplished was prohibiting the Confederacy from further travel into Union territory. This is where the Siege of Vicksburg comes into play. Believed to be one of the most remarkable campaigns of the American Civil War, the Siege of Vicksburg is also arguably the turning point of the Civil War militarily. General Ulysses S. Grant’s campaign on Vicksburg secured John Pemberton’s army’s surrender on July 4th, 1863 as well as the Mississippi River firmly in Union hands. With that, the Confederacy’s fate was all but sealed. Also known as the Battle of Vicksburg, this confrontation was a culmination of a long land and naval campaign by Union forces to capture this strategic position. Abraham Lincoln (the president at the time) recognized the significance of Vicksburg. He said, â€Å"Vicksburg is the key, the war can never be brought to a close until that key is in our pocket. † There were many attempts at securing Vicksburg, the first being in the summer of 1862. It included a prolonged bombardment by Union naval vessels, but unfortunately after the ships withdrew the attempt failed. General Grant was moving his troops on land towards the town from the rear. However, his advance ended when General Nathan Bedford Forrest of the Confederacy destroyed Grant’s rail supply line, and General Earl Van Dorn of the Confederacy captured the Union supply base at Holly Springs. General Grant tried again that December, but again was met with failure. Another Union General, General William T. Sherman, led an assault against the high ground of the Chickasaw Bluffs north of Vicksburg. To the Union’s dismay this resulted in nearly 1,800 casualties of their own with only just over 200 casualties to the Confederate defenders. Because of this, Grant’s men attempted to find ways through the shallow and narrow bayous to bypass what is called the Confederate â€Å"Gibraltar of the West†. After months of trying to find a bypass, Grant finally decided that his army would have to operate south of Vicksburg, which would require the cooperation of the navy. To mask his army’s movement down the Louisiana side of the Mississippi river, Grant had Sherman administer two deceptive maneuvers north of Vicksburg. On April 16th, 1863, Rear Admiral David Dixon Porter traveled down the Mississippi River, running a gauntlet of guns firing from the Vicksburg cliff, and met with Grant’s army. In the largest amphibious operation ever conducted by an American force before World War II, Porter and Grant transferred 24,000 men and 60 guns from the west bank to the east bank of the Mississippi. Unopposed at Bruinsburg, Mississippi they landed and began marching toward Grand Gulf and Port Gibson which were towns that were to the north along the river. On May 1st, four divisions of the Union army clashed with a Confederate brigade near Port Gibson. This battle cost each side between 700 and 900 men. Even with the losses, the two river towns were captured without any more significant fighting between the Union and the Confederacy. With General Sherman leading the rest of General Grant’s army, they then crossed the river at Grand Gulf, bringing the force to over 45,000 men. He then turned them all inland toward the Mississippi state capital, Jackson. There were two Confederate forces in the area, one in Jackson of only approximately 5,000 soldiers and another at Vicksburg of approximately 26,500 soldiers who were under the leadership of General John C. Pemberton. One of Grant’s advancing divisions came into contact with a Confederate force at Raymond on May 12. Although this was not a major battle, it was this confrontation that sent Pemberton’s army retreating. After hours of confused conflict, the Confederate army withdrew from the battle and ran to the shelter of Vicksburg. After a few more battles, General Grant decided to besiege Vicksburg on May 25th, 1863. He devised a plan that is still studied to this day as a basis for siege warfare. Inside the town of Vicksburg, civilians were huddled in caves to avoid the artillery shells that Grant’s army were constantly bombarding the town with. Foods as well as other much needed supplies were cut off from the town. Animals like dogs, cats, horses, and sometimes even rats were reportedly becoming part of the diets of civilians and soldiers alike. Conditions for the town of Vicksburg became so unbearable that on July 3rd, 1863, General Pemberton of the Confederacy rode out to discuss the terms of surrender of his army. The next morning on July 4th, 1863 Pemberton’s men began marching out and stacking their guns in surrender to Grant’s army. The city of Vicksburg was so defeated by the surrender that they would not celebrate Independence Day thereafter until well into the 20th century. During the Siege of Vicksburg, Union and Confederate forces alike kept busy in their supporting roles on the Louisiana side of the Mississippi River. Lieutenant General Edmund Kirby Smith of the Confederacy received a telegraph form Pemberton requesting a movement against Grant’s communication lines along the Mississippi. To the Confederacy’s dismay, Grant had established supply depots at Milliken’s Bend, Young’s Point, and Lake Providence within Smith’s jurisdiction. However, Smith failed to recognize the importance of Pemberton’s situation. It wasn’t until June when Smith finally decided to act on Pemberton’s request the month earlier. To the growing Confederate activity in the area, Grant decided to respond by dispatching troops from the Vicksburg trenches across the Mississippi River. General John G. Walker’s Confederate division on the Louisiana side of the Mississippi was of particular concern. Its presence could possibly aid Pemberton’s Confederate army’s escape from the city of Vicksburg. Therefore, the Union sent a brigade in the vicinity of Milliken’s Bend to stop the threat. Many smaller battles were fought to prevent support to those in Vicksburg; one included an artillery battery targeting an iron foundry that was recasting spent Union artillery shells as the men returned to De Soto Point. The targeted foundry was destroyed on June 25th. Additional Confederate activity occurred on June 29th at Goodrich’s Landing. The Confederates attacked a plantation and army training center run by former slaves. They destroyed the plantations and captured over a hundred former slaves before disengaging in the face of the Union army. Confederate raids such as these were disruptive and caused damage, but they were only minor setbacks. They also showed the Confederates that they could only cause momentary disturbances in the area and ultimately would not halt the Union. Later in the Siege of Vicksburg, Union troops tunneled under the 3rd Louisiana Redan and packed the mine with 2,200 pounds of gunpowder, then proceeded to detonate it. The explosion destroyed the Confederate lines on June 25th, while an infantry attack followed the blast. The 45th Illinois Regiment (known as the â€Å"Lead Mine Regiment†) charged into the 40 foot diameter 12 foot deep crater with ease, but unfortunately they were stopped by the recovering Confederate infantry. The Union soldiers became pinned down while the defenders also rolled the artillery shells with short fuses into the pit with very deadly results. Union engineers worked to set up a casemate in the crater in order to extricate the infantry, and soon the soldiers fell back to a new defensive line. From the crater left by the explosion on June 25th, Union miners worked to dig a new mine to the south and on July 1st this mine was detonated but no infantry attack followed the explosion. This attack was much more successful Due to the brilliance of General Grant’s leadership the fortress city had fallen, and with the surrender of Port Hudson on July 9th, the Mississippi River was firmly in Union hands, leaving the Confederacy effectively split into two. During the Siege of Vicksburg, the Union’s casualties mounted up to just under 5,000 men while the Confederacy lost over 32,000 men. The full forty-seven day siege claimed many lives, but in doing so many were also saved. With the Mississippi in Union hands, communication between the Confederate army was lost, which ultimately secured the fate of the war being in the Union’s favor. The Battle of Gettysburg, although a very important engagement between the Union and the Confederacy, was not the turning point of the American Civil War militarily. After crossing the Mississippi River on April 30th, 1863, General Ulysses S. Grant’s Union army waged a fighting campaign and maneuvered to isolate the city of Vicksburg and the Confederate army defending it. The constant defeats Grant and his army inflicted gave the Confederate commander General John C. Pemberton no choice but to retreat to the defenses of the city of Vicksburg and hold out until much needed reinforcements could arrive. On May 19th and May 22nd, General Grant launched a series of frontal assaults against Pemberton’s forces, suffering heavy casualties. Finding it irresponsible to continue these frontal assaults, Grant decided to lay siege to the city of Vicksburg, ordering his men to dig a series of trenches to the Confederate standings. For 47 days, the Union bombarded Vicksburg while the Confederate soldiers and civilians alike suffered the hardships of siege warfare On July 4th, General Pemberton surrendered his army to General Grant and the Union, ending the siege and granted control of the vital Mississippi River in the North’s hands, effectively cutting the Confederacy in half. Grant’s success here secured the South’s fate and inevitably led to the Union victory. The Battle of Gettysburg was not the turning point of the Civil War considering all that the Union achieved was prohibiting the Confederacy from proceeding north. The Siege of Vicksburg destroyed the Confederacy offensive and ultimately led to the end of the American Civil War with the North as the victors, the abolishment of slavery, and the beginning of the reconstruction of the south as well as the United States of America. Bibliography 1. Bearss, Edwin C. Fields of Honor: Pivotal Battles of the Civil War. Washington, D. C: National Geographic Society, 2006 2. Hay, Thomas Robson. Confederate Leadership at Vicksburg.   The Mississippi Valley Historical Review. 11. no. 4 (1925): pp. 543-560 3. Hoehling, A. Vicksburg: 47 Days of Siege. Stackpole Books, 1996. 400. Print 4. Rhodes, James Ford. The Battle of Gettysburg. (1899): pg. 665-677 5. Sabin, Edwin L. Vicksburg, and after: Being the Experience of a Southern Merchant and Non-Combatant during the Sixties.   The Sewanee Review. 15. no. 4 (1907): pg. 485-496 6. Woodworth, Steven E. Jefferson Davis and His Generals: The Failure of Confederate Command in the West. Lawrence: University Press of Kansas, 1990 [ 1 ]. James Ford Rhodes, The Battle of Gettysburg (1899): pg. 665-677 [ 2 ]. Rhodes, James Ford. The Battle of Gettysburg. (1899): pg. 665-677 [ 3 ]. Bearss, Edwin C. Fields of Honor: Pivotal Battles of the Civil War. Washington, D. C: National Geographic Society, 2006 [ 4 ]. Edwin C. Bearss,  Fields of Honor: Pivotal Battles of the Civil War, (Washington, D. C: National Geographic Society, 2006) [ 5 ]. Hoehling, A. Vicksburg: 47 Days of Siege. Stackpole Books, 1996. 400. Print. [ 6 ]. Bearss, Edwin C. Fields of Honor: Pivotal Battles of the Civil War. Washington, D. C: National Geographic Society, 2006 [ 7 ]. Thomas Robson Hay, Confederate Leadership at Vicksburg,  The Mississippi Valley Historical Review, 11, no. 4 (1925): pp. 543-560 [ 8 ]. Edwin L. Sabin, Vicksburg, and after: Being the Experience of a Southern Merchant and Non-Combatant during the Sixties,  The Sewanee Review, 15, no. 4 (1907): pg. 485-496 [ 9 ]. Thomas Robson Hay, Confederate Leadership at Vicksburg,  The Mississippi Valley Historical Review, 11, no. 4 (1925): pp. 543-560 [ 10 ]. Steven E. Woodworth,  Jefferson Davis and His Generals: The Failure o f Confederate Command in the West, (Lawrence: University Press of Kansas, 1990) [ 11 ]. Hoehling, A. Vicksburg: 47 Days of Siege. Stackpole Books, 1996. 400. Print [ 12 ]. Hoehling, A. Vicksburg: 47 Days of Siege. Stackpole Books, 1996. 400. Print

Otherwise by Jane Kenyon

Table of Contents The title of the poem Jane Kenyon’s intent Publishing of the poem Language devices in the poem ‘Otherwise’ Significance of structuring of the poem ‘Otherwise’ Conclusion Works Cited There are a large number of poets worldwide that have composed thousands of poems. Poems composed consist of various things. For example, there are different language devices in poems while others are structured in various manners. This is due to reason that different authors are influenced by different circumstances, and write at diverse time. Also, different authors have diverse intentions of writing poems.Advertising We will write a custom essay sample on Otherwise by Jane Kenyon specifically for you for only $16.05 $11/page Learn More Jane Kenyon has composed a number of poems. These poems are of different types. The types include; narrative poems, lyric poems, and dramatic poems. Jane Kenyon is a poet among other wel l known poets. She was born in Ann, Arbor, in Michigan during the year 1947. She then grew up in Midwest. She studied in the University of Michigan where she obtained a Bachelor of Arts degree in1970.She also acquired a Masters in Arts in the year 1972.Still in 1972, she got married to Donald Hall. This man was also a poet. They then went to live in Eagle Pond farm, in New Hampshire. They lived here for twenty years. She was suffering from blood cancer, which disturbed her in her life. However, she did not lose hope in doing work of poetry. In her lifetime, she published several poetic books. They are; Constance, Let Evening Come, the Boat of Quiet Hours, and From Room to Room. Jane Kenyon and her husband participated in an Emmy award-Winning Bill Moyers documentary, in the year 1993. Her death took place even before the publishing of her collection of poems. She died of Leukemia in April 1995 (Peseroff, 105. 2005) The title of the poem The book â€Å"Otherwise: New and Selected Poem† consists of various poems that Jane Kenyon collected with the help of her husband, Donald Hall. The title of the book is derived from the heading of one of the poems that were composed by Jane Kenyon in her poetic life. The title of the poem is â€Å"Otherwise†. The title of the poem is greatly influencing stylistic devices used in the poem especially repetition. This paper is all about the discussion of the poem with the title ‘Otherwise’. The title of the poem ‘Otherwise’ is bringing out its theme. This title ‘Otherwise’ has greatly influenced the meaning of the poem. This is because it is trying to make it clear that is not a must for one to wake up early in the morning. The title explains that what is supposed to happen can fail. In other words, it is not a guarantee that everything one does his or her chore every day. By the use of the word otherwise, the author is showing readers that instead of waking up in the mornin g strong enough to perform daily chores, anything can happen to hinder it.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Jane Kenyon’s intent The poem shows how Jane Kenyon struggled in her last days of illness. She narrates her daily activities recognizing even the simplest things. The main objective of Jane Kenyon in her poem is to teach the society to appreciate what they do daily in their lives. She expresses that one can die at any time. They should not take the activities they undertake for granted. The intention of Kenyon to use the word otherwise repetitively in the poem is to make it easy for people to understand that life is short, and they should live to their fullest. Kenyon uses simple terms and short lines in her poem to make it simple for readers to understand. Kenyon is trying to help members of the society not make the same mistake she made of not living her life fully. Another intention of Jane Kenyon writing her poem ‘Otherwise’ was to give hope to those who live with serious illnesses. Another intention in this poem is to encourage hard work among members of the society. Publishing of the poem The publishing of this poem ‘Otherwise’ occurred after the death of the author-Jane Kenyon. It was published in the book ‘Otherwise: New and Selected Poems’ among other poems. Jane Kenyon edited the poems in this book as she struggled with cancer during her last days of life. She also, revised her collection of poems with the assistance of her husband. This is the point at which she reached before her death took place. The publisher of the book that contained a collection of poems in, which ‘Otherwise’ was one of them took place in the year 1996. This was for the first edition. The publishers’ name is Gray wolf Press. This is, therefore, a clear indication that publication of the poem took place (Kenyon, 89. 1993). Language devices in the poem ‘Otherwise’ There is repetition in the poem. The word that is repeated many times is otherwise. It emphasizes the fact that anyone can die at any time. Therefore, people should not ignore anything they accomplish each and every time. Repetition makes readers understand that it is not a must that they do their duties daily or function normally. Hence, it insists on the point of appreciation for any activity they accomplish daily. Moreover, the poem contains rhythm that is irregular. This helps in making it memorable. Thus, those who read it do not need to work extremely hard to keep the poem in their mind. Rhythm also helps in making the poem ‘Otherwise’ interesting. This helps one enjoy reading the poem. People end up reading the poem since they hear others commenting about it. Afterwards, they learn living skills especially appreciating what they achieve regardless of how simple a thing may be.Adverti sing We will write a custom essay sample on Otherwise by Jane Kenyon specifically for you for only $16.05 $11/page Learn More The poem is narrative. It is simply explaining how Kenyon, the author of the poem, struggled with cancer in her life. It narrates her life with leukemia during her last days until her death occurred. This is how readers get to learn to live by her example. The poem is short and, therefore, readers especially students do not get bored when they see its size. This helps readers understand the content in it since they do not read a lot of materials for them to understand quickly. This is the reason as to why it is like guidance to people in the society since it is not difficult to understand its meaning. There are many language devices in poetry. They include simile, personification, and symbolism, together with others. The language that Jane Kenyon uses in her poem ‘Otherwise’ is quick and simple. It also contains litt le self- dramatizing. Her language in the poem indicates lack of self pity. There is the use of symbolism in the poem â€Å"Otherwise†. The author uses herself as the symbol in the poem. She represents a person who really appreciates everything he or she does. Also, she represents a human being who does not lose hope at any time. She is a symbol of readiness to anything that could happen to her like death. In addition, Kenyon is hard working as it is stated in the poem. This is clearly indicated by her waking up in the morning, and is very grateful for the activities she is involved in during the day. Significance of structuring of the poem ‘Otherwise’ This poem also contains short lines that are straightforward. These lines are to enable readers not struggle looking for the meaning of the poem. They get information that the poet was driving home during editing. Conclusion This poem ‘Otherwise’ has a number of styles that help in improving ones lite rature. The styles used the poem have a great impact to students in essay writing in literature. It also helps in developing good living skills. For example, it enables individuals accept themselves and live according to their capabilities. This is a way that does not only improve a student’s educational skills but also life skills. The poem ‘Otherwise’ is a great encouragement to people in the society. The poet uses her own life description to help everyone understand that everything is possible regardless of their life conditions. She continues the work of poetry in spite of the fact that she suffered from cancer. Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More In her poem Jane Kenyon uses her life to encourage especially those who suffer from serious illnesses. She simply tells how to avoid sleeping or live hopelessly waiting for death. In other words, she tells people through her poem that illnesses should not act as barriers of our favorite duties. Works Cited Kenyon, Jane. Constance: poems. St. Paul, Minn.: Graywolf Press, 1993. Print. This book contains a number of poems that Jane Kenyon composed in after completing her studies in the University of Michigan. It contains poems that help in explaining the life of Jane Kenyon. Peseroff, Joyce. Simply lasting: writers on Jane Kenyon. Saint Paul, Minn.: Graywolf Press, 2005. Print. This book explains the life of the author of the poem ‘Otherwise’. Therefore, it has helped in giving information about the author. This essay on Otherwise by Jane Kenyon was written and submitted by user Amber Dejesus to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Microsoft Internet Marketing Strategies and Competitive Advantage

Microsoft Internet Marketing Strategies and Competitive Advantage Introduction Internet technology inspired a business and commerce revolution not witnessed before. Once used for military purposes, internet communication nowadays provides an important platform for business to business, and business to customer interaction. Company websites have become primary tools where potential customers source for information on particular corporate products before making the actual purchase.Advertising We will write a custom research paper sample on Microsoft Internet Marketing Strategies and Competitive Advantage specifically for you for only $16.05 $11/page Learn More Besides, websites have become important cost-effective marketing platforms where businesses launch products and display crucial marketing information for the end users (Arnold, J. et al, 2011, p. 56). Despite the unmistakable advantage however, the rise of the internet and other online technologies have led to creation of security loopholes that, when maliciously explo ited, negatively exposes the concerned businesses (Garfinkel Spafford, 2002, p. 48). This discussion will focus on internet technology, marketing and security from the perspective of Microsoft, a leading US software development firm whose products like windows have become a household name. Specifically, the discussion will concentrate on description and evaluation of Microsoft’s website in terms of product information, corporate contact information, tailoring of products for customers based on their taste and provision of customer information at purchase. Additionally, there will be an analysis and evaluation of Microsoft’s privacy and security policies as well as the envisaged corporate response to a security breach. In this regard, there will be special emphasis on a security breach on the company’s website and system sometime on October this year, which caused a scare among customers and prompted a quick reaction from Microsoft’s security team. Furthe rmore, the discussion will tackle the company’s internet marketing strategies and the competitive advantage that its website offers. Finally, there will be recommendations on two tools that the author feels are necessary in the firm to ensure greater security for its customers.Advertising Looking for research paper on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More Microsoft Website A corporate website is a business’s online window and a vital gateway to online business success (Catalano Smith, 2000, p. 118). While a â€Å"good† corporate website is relative, web content in any credible website must identify specific problems to which they extend solutions to customers as well as the important goals they help customers attain. Additionally, web content must establish credibility and also present a call to action that nudges the customer to take the next step in buying the product or service. In Microsoftâ⠂¬â„¢s case, the website home page conspicuously displays the tabs linking to product information. Though a bit cluttered, the respective pages provide a somewhat brief explanation of the products under software, business software and hardware and entertainment categories. The approach the company has undertaken in dispensing its product information is understandable given the large portfolio of the products they offer under every category. The layout through the product information arrangement in the pages displays a subtle acknowledgement of the size of the product portfolio hence the efforts to balance the information available. In a nutshell, Microsoft’s website offers precise product information that is necessary and enough to help a potential customer make an informed decision. On a face value, the company’s website has not given any special emphasis on the contact information. The website displays the â€Å"contact us† tab in the traditional way that is c haracteristic of most corporate and private websites. The â€Å"contact us† link however leads to a detailed page that offers e-mail, chat and telephone links through which to reach the company. The above three links further have sub links that easily enable a prospective customer to access the required information with more precision. It is necessary however, to enhance the â€Å"contact us† link on the home page in a way that enhances a â€Å"good† customer service perception.Advertising We will write a custom research paper sample on Microsoft Internet Marketing Strategies and Competitive Advantage specifically for you for only $16.05 $11/page Learn More There is a concerted effort to develop products to the specific needs of customers. Given the dynamic and varying nature of corporate needs, Microsoft’s website has done well in expounding the basic meaning of products, where they suit and where they best fit. One of the stren gths the website displays concerning customization of products for customers is avoidance of blanket statements that tend to lure customers with the belief that the company can sort their software problems â€Å"no matter what they are†. Microsoft’s website lacks an online portal that will enable customers place online orders, perhaps due to the complexity and specificity of the company’s products. It is apparent that the company relies on the contact information â€Å"further assistance† and possibly for provision of customer information on purchase. As a result, there is an acute lack of customer purchase information in the website. Despite the links however, it is a strategic failure for the website not to avail such information even in the most general terms. Microsoft Internet Marketing Strategies and Competitive Advantage Initially, Microsoft’s resources and innovation helped it to enjoy some sort of monopoly status in internet and software d evelopment market. However, the company nowadays is facing stiff completion from counterfeits and other rising companies such as Google and Apple (Boone Kurtz, 2011, p. 175). The company has in place a marketing strategy that places emphasis on internet marketing. Some of the internet strategies include, collaboration with social networking sites especially aimed at promoting its search engine Bing, placing ads in rival search engines and promoting offers through their main website (Beyazitoglu, 2010, p. 98). While the above strategies are likely to pay dividends, they are part of the traditional internet marketing strategies whose effectiveness is likely to face limitation. However, social networking sites are yet to give their full potential in terms of marketing, hence it is a smart strategy which the company needs to improve and concentrate on in order to stay competitive.Advertising Looking for research paper on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to McDaniel Gitman (2008, p. 108), competitive advantage is largely based on a company’s ability to outdo competitors by doing what they do better or by doing it in a completely different way. While Microsoft’s website is up to date, it offers little competitive advantage compared to its rivals. The only competitive advantage perhaps the website provides is the fact that is offers the company’s flagship products like Windows which have almost become a necessity for all computer users. Privacy/ Security Policy and Response to Security Breach In the backdrop of increased corporate espionage, web security has become a top priority in many organizations (Mackey, 2003, p. 78). Microsoft has an elaborate privacy policy that clearly stipulates the kind of information the company collects from the website and what it uses it for. According to the policy, the company clarifies that it collects personal information with a customer’s consent, explains the uses of the personal information, gives information on how to contact it in case of any issue regarding privacy and also highlights on a customer’s choices and options concerning promotional communication from the company. Generally, the policy is comprehensive and addresses most of the concerns an average Microsoft website users would be interested in regarding privacy. It is important to note that Microsoft has one of the most elaborate cyber security systems in the corporate world (Ratliff Ballard, 2006, p. 24). Despite assurance of security of personal information in the website, an attack on the website in October this year cast doubt on the company’s ability to detect and repulse hackers out to siphon information. In the attack, hackers remotely transferred source codes from the Microsoft website by sending passwords to an external e-mail account in Russia. The attack that according to the company lasted for 12 days used the QAZ Trojan malware which gained acce ss to the company system through an employee e-mail. It is possible that Microsoft did not secure their network’s access points effectively exposing their remote access system that resulted in security breakdown. The company’s response to the breach included invitation of FBI Computer Analysis Response Team that examined the company’s PC’s and including a review of network logs whose sole aim was to detect traceable fingerprints of the intruder. Additionally, Microsoft blocked and in some cases limited access of some of its employees to its network outside their office. By this action, Microsoft prevented a return of any hacker to its network. Security Recommendations In light of the above security breach it is important that the company beefs up its virus scanning/protection as well as network access point protection. The above attack may have happened due to a breakdown of virus and access point protection systems. Logging systems also have become some of the most vulnerable security points in any network system (Bhasin, 2003, p. 67). It is also important that the company disables unused ports besides initiating close monitoring of the logging system. Conclusion Given its ability to help businesses slash costs like in the case of Dell, the internet’s potential in business and commerce is yet to reach its epitome. Besides e-commerce, there are still more innovative applications that corporations are yet to exploit. Growing global access to the internet, especially by previously unreached populations especially in Africa, Asia, and Eastern Europe offer a great marketing opportunity. However, the threat from illegal intrusion is also growing by the day. It is therefore prudent for corporations to invest in secure internet technologies through research and development in order to ensure safe internet transactions, while guarding against data theft. References Arnold, J. et al. (2011). Web Marketing All-in-One Desk Reference For Dummies. New York: Springer Verlag. Beyazitoglu, F. (2010). Business Marketing the Case of Microsoft. New York: John Wiley Sons. Bhasin, S. (2003). Web security basics. London: Sage Publications. Boone, L.E. Kurtz, L.D. (2011). Contemporary Marketing. New York: Springer. Catalano, F. Smith, B.E. (2000). Internet marketing for dummies. NJ: Infobase Publishers. Garfinkel, S. Spafford, G. (2002). Web security, privacy and commerce. London: McGraw-Hill. Mackey, D. (2003). Web security: for network and system administrators. New York: Routledge. McDaniel, C. Gitman, L.J. (2008).The Future of Business: The Essentials. London: Cengage Learning. Ratliff, B. Ballard, J. (2006). Microsoft Internet Security and Acceleration (ISA) Server 2004. Chicago: Cengage Learning.

Business Models Strategy and Innovation

The concept of the business model is basically a structure that supports business viability that includes its goals, purpose and other ongoing plans to achieve them. In simple words, it specifies the description to fulfill an organization's purpose. The business plan is all about elements that are required for demonstrating a prospective business's feasibility, whereas a business model is about demonstrating elements for making the existing business to work successfully. The definition of the business model is described differently by various authors but its common meaning can be defined by two elements – a business system, that can be defined as work systems in form of delivery or production system that are designed by a firm, within its boundaries and beyond for product delivery to target customers. And the next element is profit model, which is a pattern to describe firm’s intention of making profits in existing business. It can include plans to sales increase or/and reducing costs.   It also helps the business to distinguish from other competitors by means of product or price (Verstraete, & Jouison-Laffitte, 2011). Out of the two elements of the business model, the business system is less visible and profit model is more visible. The profit model is observed by outsiders and due to direct linkage to the bottom line of any firm, it is much more glamorous than the business system. However, a business system can be considered as the most significant element in a business model, since it plays two roles – as a system that realizes a firm's differentiation strategic intent which is the real work, and secondly, it accelerates towards future learning processes. During business system design the following things are determined by the firm –the labor division amongst the firm and its partners for trading, internally organizing firm’s in-house system of working and controlling trading activities of partners externally (Weill, Malone, D’Urso, Herman, & Woerner, 2005). The business model as a system works to satisfy needs of customers and tries to do a better job than other competitors. It also enables people working in an organization to explore more about technologies and observe customer's reaction. The business model as a system functions in accordance with learning system while doing the work that involves learning first. It also leaves footprints of the doers while working on any system. It determines two important factors that include maintaining the workflow of in-house and outsourced operations and controlling final delivery options to customers. These factors help the firm to determine ways to learn about market and technology and search for possible partners that are aligned with the firm's goals (Lindgren, 2012). When actual work is done, the flow of various kinds of information takes place and it creates an overall exchange of information from firms to its business partners. As humans are blessed with high thinking and observational po wers, it can directly stimulate by work or action that can be done. This action further provides triggering events and enhances the capacity to form proper strategies for the business system. Also, the business system helps with accumulating information. It is not just dealing with mundane operations to determine operations cost and various products to act as a learning system. It also enables these firms to keep close watch over outside parties like partners and customers and then gains business system's byproducts activity that can quite quickly accommodate and provides growth for improving long-term benefits. Thus, eliminating static problems of any kind. The profit models, on the other hand, has multiple attractions that enable the firming contract to offer lower cost operations that can reduce its operating costs and no longer needs to invest in such work sector (Osterwalder, & Pigneur, 2009). It overall leads to the reduction in capital costs in the firm. If the business model is considered as a system, the doers are accumulators of work related information and approach contract firm that is still learning. The costs can be controlled unless external work can become extra burdens to the firm's business. It integrates together the unbundled and bundled work for carrying out overall operation smoothly, then delivers its final product to customers. This will not become a serious problem if both these bundled, as well as unbundled works, are integrated without creating the transaction costs too expensive. It also means that less learning about work never erodes future growth that has the potential of unbundling firm. The profit model c an override risks that are imposed on the business system due to dynamic problems in firm. There are unexpected environmental conditions that exist in the supplier firms that can change in dramatic ways, and hence threatens the supply lines for destabilizing integration in smooth ways. This significant learning process can produce certain in-house components in a business model that creates a huge innovation towards progressing future market, where a central role is occupied by components to produce new products successfully (Kim, & Min, 2015).   As per the article on the design of business model with a perspective of an activity system, by Raphael Amit and Christoph Zott, it gives a whole new idea about the business model and its various parameters to design its activity systems. The design elements include structure, content, and governance. The element structure describes activities that are linked or in other words have sequences between them that capture their actual importance for a business model. If IBM is considered, during the 90's when a huge financial crisis occurred, the firm was triggered and it forced to switch its peripheral and core activities. Thus shifting the firm's focus from hardware supplier and to become new software service provider. It enabled the firm to rebuild its structure from old known body or core and it helped in becoming one of the greatest service providers in the world. It took those decades but it enhanced its reach and helped them to launch a new range of activities related to IT, consulting, networking and many other services (Dermine, 2013). By the end of the year 2006, almost over half of the revenues generated by IBM amount to ninety billion dollars and it was possible due to investing new technologies or activities that are totally new. The element content is referred to activities selection by the firm that is actually ready to be performed. If an example of retail bank named as Bancolombia is considered, it adopted activities that were designed for offering microcredit to above sixty percent of Colombian citizens who didn't have banking service accesses. The bank adopted training methodologies for top management people to hire new staff and train them. Thus creating and developing new ways to link and expand the existing banking system that includes channels, applications, and platforms (Honohan, 2002). The element governance is referred to people those performing activities. If any franchise is considered, it is relevant to one approach that can work as a key element in value determination in any firm. It's about an adaptation of new business ideas through exploring professional management for creating values that can be added to performance in any business model. The NICE themes for business model design deal with novelty, lock-in activities, complementarities services and efficiency in a model. Novelties are new ways of governance activities, lock-in refers to retaining power by the activity system, and complementarities are the inclusion of value adding services that lead to innovation in a firm and create demand in an actual market (Teece, 2010). The efficiency refers to use of activity system to achieve more output and reducing transaction costs. The essay covers the overall idea regarding the adaptation of business models to run and operate any business firm successfully. Its idea is to understand the concept of business model and its work functioning as an activity system. The elements of business models are discussed in brief along with its focus on handling problems that can arise during business model implementation. The essay also enlightens on partnership and innovation processes along with significant design elements that are necessary for future growths of existing business models. Dermine, J. (2013). Bank Regulations after the Global Financial Crisis: Good Intentions and Unintended Evil.  European Financial Management,  19(4), 658-674. https://dx.doi.org/10.1111/j.1468-036x.2013.12017.x Honohan, P. (2002). Comment on â€Å"Costs of banking system instability: Some empirical evidence†.  Journal Of Banking & Finance,  26(5), 857-860. https://dx.doi.org/10.1016/s0378-4266(01)00271-0 Kim, S., & Min, S. (2015). Business Model Innovation Performance: When does Adding a New Business Model Benefit an Incumbent?.  Strategic Entrepreneurship Journal,  9(1), 34-57. https://dx.doi.org/10.1002/sej.1193 Lindgren, P. (2012). Business Model Innovation Leadership: How Do SME’s Strategically Lead Business Model Innovation?.  International Journal Of Business And Management,  7(14). https://dx.doi.org/10.5539/ijbm.v7n14p53 Osterwalder, A., & Pigneur, Y. (2009). Business Model Generation. Retrieved from https://www.businessmodelsinc.com/wp-content/uploads/2011/11/Business-Model-Generation-preview-of-the-book.pdf Teece, D. (2010). Business Models, Business Strategy and Innovation.  Long Range Planning,  43. Retrieved from https://www.businessmodelcommunity.com/fs/root/8jig8-businessmodelsbusinessstrategy.pdf Verstraete, T., & Jouison-Laffitte, E. (2011).  A business model for entrepreneurship  (1st ed.). Cheltenham, UK: Edward Elgar. Weill, P., Malone, T., D’Urso, V., Herman, G., & Woerner, S. (2005). Do Some Business Models Perform Better than Others?.  Sloan School Of Management Massachusetts Institute Of Technology. Retrieved from https://ccs.mit.edu/papers/pdf/wp226.pdf

Movie analysing Essay Example | Topics and Well Written Essays - 1250 words - 1

Movie analysing - Essay Example When the archbishop went to get the sacrament to protect it, the soldier fired at the crucifix and the altar instead of letting him in quietly. Such rudeness desecrated the church because the place of worship has become a place of violence. In order to re-claim and re-establish the sacredness of the church, the archbishop has to take over through the power vested upon him as a leader of the church via a peaceful entry back to the church. He has to do this with the help of the churchgoers. Moreover, the word of God should again be preached in the space so that there would be sanctification of the place once again as it becomes a place of security and peace. The troublesome elements must be expelled from the church to thwart further disturbances. When we say that the church is an institution, we mean that it is like any other organized group wherein there are leaders to govern the people and activities of the church as well as rules and regulations to follow. Since the church deals wit h people, there has to be an organized manner to handle the affairs of the church. Moreover, the church necessarily deals with other institutions like political and business establishments therefore there is the need for such organization. In the movie, this feature is seen in the installation of father Romero as the archbishop. This means that the church recognized him as the leader of all the churches in El Salvador and gave him the power to decide about matters concerning the church. Such leadership demands working well with other priests. For instance, after the massacre of the church worshippers at Aguillares, the Salvadoran bishops convened about the statement that was to be made by the church. They had to agree on what they were supposed to do regarding a political matter that has affected the church people, trying to balance their sides in order not to step in other jurisdictions but also making sure that they do their part as a religious group. When they agreed not to make any statement about the killings during masses, they showed how they act similarly with non-religious institutions, making decisions considering other factors that may put the church in danger or question. Such is collegiality. The bishops showed that there is unity among them. Although there were differing opinions about the matter at hand, respect about different ideas was held and everyone’s reaction was taken into consideration. They all voted for what they wanted to do and they carried on what the majority wanted. In this first convention, Romero upheld collegiality in the church as an institution by being open to considerations. However, after the death of his friend, father Grande, the archbishop decided on a single mass at the cathedral which the bishops did not agree with. As usual, there were different opinions from the group. Some opposed Romero’s decision arguing that the action he plans to take will be misinterpreted as a political statement when the churc h’s job was only to preach the gospel. However, Romero said he is not trying to do so. His word was implemented without the agreement of the majority. This showed how the archbishop critiqued the institution. The church is said to be a â€Å"proclaiming people† when it stands for the rights of the people, acting as a voice for the silenced poor. As the leader of the church, the archbishop or any other powerful authority in the church must do the proclaiming. This act should not just be limited

Pepsi vs coca in india case Essay Example | Topics and Well Written Essays - 250 words

Pepsi vs coca in india case - Essay Example Coca-Cola reentered India in the early 1990s when the Indian government adopted the policy of liberalization, privatization and globalization. By that time, PepsiCo had already acquired 26 percent of the cola segment. Coca-Cola could not eat into the market share of existing players as the beverage market was in the growth phase. PepsiCo has been actively strengthening its non-cola portfolio in India. The company has diversified into the lemon and orange segment of carbonated drinks and has also launched its brand of juices. PepsiCo garners one-fourth of its revenue from the non-cola segment and is well poised to capitalize on the consumers changing tastes and preferences. One the other hand, Coca-Cola’s flagship brands; Coke and Thums Up are cola drinks. PepsiCo has also launched its Aquafina brand of bottled mineral water in India. The company has captured a significant market share in the bottled water market which is expected to grow steadily in the future. The vast product array of PepsiCo also includes Gatorade, a well established international sports drink brand. The growing health consciousness amongst Indian consumers is likely to help Gatorade gain further traction in the Indian market. The emergence of sports and exercises in the daily regimen of Indian consumers bodes well for PepsiCo. PepsiCo uses appropriate advertising and sales promotion tactics keeping in mind the Indian culture. Sponsorship of cricket and football tournaments and celebrity endorsements has struck the right chord with PepsiCo’s target market in